Choosing a School Essay

Wanting to further your education, but faced with too many choices? Don’t think you can find the time in your busy schedule? There are many options out there now, that are becoming more popular. Not too long ago online schooling was not looked at as an acceptable method of education by employers. Before 2006 you could not even use a Federal student loan to attend an online school. As time has now shown both types of schooling, online and traditional, provide the same quality of education. Some traditional schools even offer some of their classes online to give you some freedom with your time while still being a part of the campus. Online versus traditional schooling offer different methods of learning that may appeal to students because of the atmosphere and the convenience. While both online and traditional schools do their best to cater to the needs of all their students, there are just some things that cannot be done online. If you are a visual or audio learner either type of school will work for you. If you are a hands on type of learner you might find yourself having an easier time learning in a more traditional school setting. This is not to say that you could not utilize an online school but, you may have a harder time or find it more time consuming having to find ways to turn your lesson into a physical thing that you have an easier time with. You have to be self motivate with an online school as well, the instructor is not at your home to remind you that paper is due in two days. If you need their help you have to try to call or e-mail. For some people not having an instructor at their disposal is not an option, they need someone to be almost looking over their shoulder encouraging them to press on, for this type of student online may not be the way to go. You have to be motivated to go the extra distance and use the resource available to you to further your education. The atmosphere is also different. With an online school you get to create your own atmosphere. If you find music helps you focus play whatever music you want. Have 20 minutes to spare after your shower? You can do your school work in your towel if you like. With an online education you can do your create a place that is comfortable for you. If one day you need to get out of the house you can still do your work just grab your laptop and go to the park, or beach. You don’t have to be tied down to the same building and surrounds with an online education like you do in a more traditional setting. You don’t have to deal with other distracting you, if your study spot has too many distractions move. In a more traditional setting you are confined to the same four walls surrounded by the same people daily. This provides a very structured place to learn but some people may find this boring and uncomfortable. Convenience is another big part of if an online school or traditional school is better for you is time. A traditional school is on a schedule, this makes working a full time job or trying to raise a family more difficult. With an online school you can work you classes into when you have free time. Many online schools have applications that you can use on you smart phone or tablet that will let you keep up on your discussion questions whenever you find yourself with free time. This relieves some of the stress of trying to find time to keep up with your work. Online schooling also provides you with the convinces of choosing what time is good for you to log in. you are a night owl and want to do your work at 3am, just long in. As long as you meet the requirements for attendance and participation, turning all of you assignments in on time, they won’t care what time of day you do your work. There are many of reasons to choose one school over another. It all comes down to your personal preference. Take the time to evaluate your needs and research your options. Every school whether it is online or traditional will better suite one person over another. Take your time; ask yourself the following questions before picking the school you are making a commitment. Do you need direct human interaction or can you just chat online? Will the busy schedule of your life allow you to take large chunks out of your day to go to school or will you have to break it up over the course of the entire day when you have time? These are all things you need to answer for yourself before you can pick a school that will be right for you. Online schools provide a greater freedom, where you are when you long in, when you log in, how active you are in your participation. They also require you to be more self motivated and responsible for yourself. Traditional schools will provide you with a more structured plan, you know when and where you have to be and you are surrounded by human interaction. The instructor is right there for you, if you find yourself needing extra guidance.

Flyrock Tires

Six Sigma Quality at Flyrock Tires Executive Summary The process of creating tires at Flyrock Tires involves 20 different steps to take the rubber from bales to final curing. Given this complexity and the high production volume (the factory produces about 10,000 tires per hour), it takes only a small margin of error in each of these steps to begin to compound and result in a high defective rate. For both public safety and their reputation, Flyrock strives to minimize the number of defects. The answers to the questions asked by this case form a good base for evaluating the production and extrusion process at Flyrock.The company begins by setting expectations for what defect rates should be under ideal conditions as well as setting expectations for defect rates when machinery has become worn out. This allows them to detect things like worn bearings in machinery. The case also begins the framework for evaluating the process from a six-sigma perspective and how this might help control de fects. Under ideal conditions, the extruder should produce tires that meet specifications 98. 67% of the time, meaning only 1. 33% of tires are defective. When the bearing is worn out, the defect rate increases three-fold to 4. 7%. This means that more than one in twenty-five tire sheets is defective. If testing samples of ten sheets per hour, the machine operators could expect to find a defective every two and a half hours. In testing whether the extrusion process is in control or not, the three sigma control limits recommended by Susan Douglas will narrow the bandwidth of acceptable tires from 400  ± 10 thou to 400  ± 3. 795 thou. By implementing a stricter six-sigma system and decreasing the standard deviation, the likelihood of producing tires within acceptable levels of thickness increases to 100%.This becomes a near-perfect process. With this information, Susan Douglas should now take appropriate steps to count the actual number of defects that occur from the extrusion pro cess. Having that will allow her to analyze if the process is actually in control, using various control charts. Using that, she will be able to adjust the process as needed to reduce the number of defective tires, improve quality and efficiency, and ultimately reduce costs for Flyrock. Question 1 The mean, confidence intervals, and standard deviation are provided to us. Mean ( µ) = 400 thouConfidence interval =  ± 10 thou Standard deviation (? ) = 4 thou This question is a simple normal probability distribution problem. It can be restated as: What is the probability that rubber sent through the extruder will be between 390 thou and 410 thou in thickness? P(390 ? x ? 410) We first need to find the z value for each boundary then find the corresponding probability in the normal distribution table: z = (x –  µ)/? z = (390-400)/4 = -2. 5 > z(-2. 5) = . 0062 z = (410-400)/4 = 2. 5 > z(2. 5) = . 9938 P(-2. 5 ? z ? 2. 5) = . 9938 – . 0062 = . 9867 Therefore, there is a 98. 7% probability that the rubber will be extruded with the specifications. Question 2 To find the upper and lower control limits, the following formulas apply: Upper Control Limit (UCL) =  µ + z? Lower Control Limit (LCL) =  µ – z? where ? = ? /n  µ = 400 ? = 4 n = 10 z = 3 ? = 4/10 = 1. 265 UCL = 400 + 3(1. 265) = 403. 795 LCL = 400 – 3(1. 265) = 396. 205 Question 3 If a bearing is worn out, the extruder produces a mean thickness of 403 thou even though the setting is at 400. This means that  µ has shifted to 403 and the confidence level will be lower than the 98. 7% we calculated when the bearings are not worn out. We can restate the question for number 1 to ask: What is the probability that rubber sent through the extruder will be outside 390 thou and 410 thou in thickness when the mean thickness has shifted to 403 thou? Again, we need to find the z value for each boundary then find the corresponding probability in the normal distribution table: z = (x â⠂¬â€œ  µ)/? z = (390-403)/4 = -3. 25 > z(1. 75) = 0. 9599 z = (410-403)/4 = 1. 75 > z(-3. 25) = 0. 0006 P(-3. 25 z(. 628) = 0. 7357 P in control (0

The Host Chapter 55: Attached

Jeb cleared a path for me, pushing people aside with his rifle as though they were sheep and the gun a shepherd's staff. â€Å"That's enough,† he growled at those who complained. â€Å"You'll get a chance to dress ‘im down later. We all will. Let's get this sorted out first, okay? Let me through.† From the corner of my eye, I saw Sharon and Maggie fall to the back of the crowd, melting away from the reinstatement of reason. Away from my involvement, really, more than anything else. Both with jaws locked, they continued to glare at Kyle. Jared and Ian were the last two Jeb shoved aside. I brushed both of their arms as I passed, hoping to help calm them. â€Å"Okay, Kyle,† Jeb said, smacking the barrel of the gun against his palm. â€Å"Don't try to excuse yourself, 'cause there ain't no excuse. I'm plain torn between kickin' ya out and shootin' ya now.† The little face, pale under the deep tan of her skin, peeped around Kyle's elbow again with a swish of long, curly black hair. The girl's mouth was hanging open in horror, her dark eyes frantic. I thought I could see a faint sheen to those eyes, a hint of silver behind the black. â€Å"But right now, let's calm everybody down.† Jeb turned around, gun held low across his body, and suddenly it was as if he were guarding Kyle and the little face behind him. He glared at the mob. â€Å"Kyle's got a guest, and you're scarin' the snot out of her, people. I think you can all dig up some better manners than that. Now, all of you clear out and get to work on something useful. My cantaloupes are dying. Somebody do something about that, hear?† He waited until the muttering crowd slowly dispersed. Now that I could see their faces, I could tell that they were already getting over it, most of them, anyway. This wasn't so bad, not after what they'd been fearing the last few days. Yes, Kyle was a self-absorbed idiot, their faces seemed to say, but at least he was back, no harm done. No evacuation, no danger of the Seekers. No more than usual, anyway. He'd brought another worm back, but then, weren't the caves full of them these days? It just wasn't as shocking as it used to be. Many went back toward their interrupted lunch, others returned to the irrigation barrel, others to their rooms. Soon only Jared, Ian, and Jamie were left beside me. Jeb looked at these three with a cross expression; his mouth opened, but before he could order them away again, Ian took my hand, and then Jamie grabbed the other. I felt another hand on my wrist, just above Jamie's. Jared. Jeb rolled his eyes at the way they'd tethered themselves to me to avoid expulsion, and then turned his back on us. â€Å"Thanks, Jeb,† Kyle said. â€Å"Shut the hell up, Kyle. Just keep your fat mouth shut. I'm dead serious about shooting you, you worthless maggot.† There was a weak whimper from behind Kyle. â€Å"Okay, Jeb. But could you save the death threats till we're alone? She's terrified enough. You remember how that kind of stuff freaks Wanda out.† Kyle smiled at me-I felt shock cross my face in reaction-and then he turned to the girl hiding behind him with the gentlest expression I'd ever seen on his face. â€Å"See, Sunny? This is Wanda, the one I told you about. She'll help us-she won't let anyone hurt you, just like me.† The girl-or was she a woman? She was tiny, but there was a subtle curviness to her shape that suggested more maturity than her size-stared at me, her eyes huge with fright. Kyle put his arms around her waist, and she let him pull her into his side. She clung there, as if he were an anchor, her pillar of safety. â€Å"Kyle's right.† Never thought I'd say that. â€Å"I won't let anyone hurt you. Your name is Sunny?† I asked softly. The woman's eyes flashed up to Kyle's face. â€Å"It's okay. You don't have to be afraid of Wanda. She's just like you.† He turned to me. â€Å"Her real name is longer-something about ice.† â€Å"Sunlight Passing Through the Ice,† she whispered to me. I saw Jeb's eyes brighten with his unquenchable curiosity. â€Å"She doesn't mind being called just Sunny, though. She said it was fine,† Kyle assured me. Sunny nodded. Her eyes flickered from my face to Kyle's and back again. The other men were totally silent and totally motionless. The little circle of calm soothed her a bit, I could see. She must have been able to feel the change in the atmosphere. There was no hostility toward her, none at all. â€Å"I was a Bear, too, Sunny,† I told her, trying to make her feel just a little more comfortable. â€Å"They called me Lives in the Stars, then. Wanderer, here.† â€Å"Lives in the Stars,† she whispered, her eyes somehow, impossibly, getting wider. â€Å"Rides the Beast.† I suppressed a groan. â€Å"You lived in the second crystal city, I guess.† â€Å"Yes. I heard the story so many times†¦Ã¢â‚¬  â€Å"Did you like being a Bear, Sunny?† I asked quickly. I didn't really want to get into my history right now. â€Å"Were you happy there?† Her face crumpled at my questions; her eyes locked onto Kyle's face and filled with tears. â€Å"I'm sorry,† I apologized at once, looking to Kyle, too, for an explanation. He patted her arm. â€Å"Don't be afraid. You won't be hurt. I promised.† I could barely hear her answering whisper. â€Å"But I like it here. I want to stay.† Her words brought a thick lump to my throat. â€Å"I know, Sunny. I know.† Kyle put his hand on the back of her head and, in a gesture so tender it made my eyes smart, held her face against his chest. Jeb cleared his throat, and Sunny started and cringed. It was easy to imagine the frayed state her nerves must be in. Souls were not designed to handle violence and terror. I remembered long ago when Jared had interrogated me; he'd asked if I was like other souls. I was not, nor was the other soul they'd dealt with, my Seeker. Sunny, however, seemed to embody the essence of my gentle, timid species; we were powerful only in great numbers. â€Å"Sorry, Sunny,† Jeb said. â€Å"Didn't mean to scare you, there. Maybe we ought to get out of here, though.† His eyes swept around the cave, where a few people lingered by the exits, gawking at us. He stared hard at Reid and Lucina, and they ducked down the corridor toward the kitchen. â€Å"Probably ought to git along to Doc,† Jeb continued with a sigh, giving the frightened little woman a wistful glance. I guessed he was sad to be missing out on new stories. â€Å"Right,† Kyle said. He kept his arm firmly around Sunny's tiny waist and pulled her with him toward the southern tunnel. I followed right behind, towing the others who still adhered to me. Jeb paused, and we all stopped with him. He jabbed the butt of his gun into Jamie's hip. â€Å"Ain't you got school, kid?† â€Å"Aw, Uncle Jeb, please? Please? I don't want to miss -â€Å" â€Å"Get your behind to class.† Jamie turned his hurt eyes on me, but Jeb was absolutely right. This was nothing I wanted Jamie to see. I shook my head at him. â€Å"Could you get Trudy on your way?† I asked. â€Å"Doc needs her.† Jamie's shoulders slumped, and he pulled his hand out of mine. Jared's slid down from my wrist to take its place. â€Å"I miss everything,† Jamie moaned as he turned back the other way. â€Å"Thanks, Jeb,† I whispered when Jamie was out of hearing. â€Å"Yep.† The long tunnel seemed blacker than before because I could feel the fear radiating from the woman ahead of me. â€Å"It's okay,† Kyle murmured to her. â€Å"There's nothing that's going to hurt you, and I'm here.† I wondered who this strange man was, the one who had come back in Kyle's place. Had they checked his eyes? I couldn't believe he'd carried all this gentleness around inside his big angry body. It must have been having Jodi back, being so close to what he wanted. Even knowing that this was his Jodi's body, I was surprised that he could expend so much kindness for the soul inside it. I would have thought such compassion was beyond him. â€Å"How's the Healer?† Jared asked me. â€Å"She woke up, just before I came to find you,† I said. I heard more than one sigh of relief in the darkness. â€Å"She's disoriented, though, and very frightened,† I warned them all. â€Å"She can't remember her name. Doc's working with her. She's going to be even more scared when she sees all of you. Try to be quiet and move slowly, okay?† â€Å"Yes, yes,† the voices whispered in the darkness. â€Å"And, Jeb, do you think you could lose the gun? She's a little afraid of humans still.† â€Å"Uh-okay,† Jeb answered. â€Å"Afraid of humans?† Kyle murmured. â€Å"We're the bad guys,† Ian reminded him, squeezing my hand. I squeezed it back, glad for the warmth of his touch, the pressure of his fingers. How much longer would I have the feeling of a hand warm around mine? When was the last time I would walk down this tunnel? Was it this time? No. Not yet, Mel whispered. I was suddenly trembling. Ian's hand tightened again, and so did Jared's. We walked in silence for a few moments. â€Å"Kyle?† Sunny's timid voice asked. â€Å"Yes?† â€Å"I don't want to go back to the Bears.† â€Å"You don't have to. You can go somewhere else.† â€Å"But I can't stay here?† â€Å"No. I'm sorry, Sunny.† There was a little hitch in her breathing. I was glad it was dark. No one could see the tears that started rolling down my face. I had no free hand to wipe them away, so I let them fall onto my shirt. We finally reached the end of the tunnel. The sunlight streamed from the mouth of the hospital, reflecting off the dust motes dancing in the air. I could hear Doc murmuring inside. â€Å"That's very good,† he was saying. â€Å"Keep thinking of details. You know your old address-your name can't be far behind, eh? How does this feel? Not tender?† â€Å"Careful,† I whispered. Kyle paused at the edge of the arch, Sunny still clinging to his side, and motioned for me to go first. I took a deep breath and walked slowly into Doc's place. I announced my presence in a low, even voice. â€Å"Hello.† The Healer's host started and gasped out a little shriek. â€Å"Just me again,† I said reassuringly. â€Å"It's Wanda,† Doc reminded her. The woman was sitting up now, and Doc was sitting beside her with his hand on her arm. â€Å"That's the soul,† the woman whispered anxiously to Doc. â€Å"Yes, but she's a friend.† The woman eyed me doubtfully. â€Å"Doc? You've got a few more visitors. Is that okay?† Doc looked at the woman. â€Å"These are all friends, all right? More of the humans who live here with me. None of them would ever dream of hurting you. Can they come in?† The woman hesitated, then nodded cautiously. â€Å"Okay,† she whispered. â€Å"This is Ian,† I said, motioning him forward. â€Å"And Jared, and Jeb.† One by one, they walked into the room and stood beside me. â€Å"And this is Kyle and†¦ uh, Sunny.† Doc's eyes bugged wide as Kyle, Sunny attached to his side, entered the room. â€Å"Are there any more?† the woman whispered. Doc cleared his throat, trying to compose himself. â€Å"Yes. There are a lot of people who live here. All†¦ well, mostly humans,† he added, staring at Sunny. â€Å"Trudy is on her way,† I told Doc. â€Å"Maybe Trudy could†¦Ã¢â‚¬  I glanced at Sunny and Kyle. â€Å"†¦ find a room for†¦ her to rest in?† Doc nodded, still wide-eyed. â€Å"That might be a good idea.† â€Å"Who's Trudy?† the woman whispered. â€Å"She's very nice. She'll take care of you.† â€Å"Is she human, or is she like that one?† She nodded toward me. â€Å"She's human.† This seemed to ease the woman's mind. â€Å"Oh,† Sunny gasped behind me. I turned to see her staring at the cryotanks that held the Healers. They were standing in the middle of Doc's desk, the lights on top glowing muted red. On the floor in front of the desk, the seven remaining empty tanks were piled in an untidy heap. Tears sprang to Sunny's eyes again, and she buried her face against Kyle's chest. â€Å"I don't want to go! I want to stay with you,† she moaned to the big man she seemed to trust so completely. â€Å"I know, Sunny. I'm sorry.† Sunny broke down into sobs. I blinked fast, trying to keep the tears from my own eyes. I crossed the small space to where Sunny stood, and stroked her springy black hair. â€Å"I need to talk to her for a minute, Kyle,† I murmured. He nodded, his face troubled, and pulled the clinging girl from his side. â€Å"No, no,† she begged. â€Å"It's okay,† I promised. â€Å"He's not going anywhere. I just want to ask you a few questions.† Kyle turned her to face me, and her arms locked around me. I pulled her to the far corner of the room, as far from the nameless woman as I could get. I didn't want our conversation to confuse or frighten the Healer's host any more than she already was. Kyle followed, never more than a few inches away. We sat on the floor, facing the wall. â€Å"Jeez,† Kyle murmured. â€Å"I didn't think it would be like this. This really sucks.† â€Å"How did you find her? And catch her?† I asked. The sobbing girl didn't react as I questioned him; she just kept crying on my shoulder. â€Å"What happened? Why is she like this?† â€Å"Well, I thought she might be in Las Vegas. I went there first, before I went on to Portland. See, Jodi was really close to her mother, and that's where Doris lived. I thought, seeing how you were about Jared and the kid, that maybe she would go there, even when she wasn't Jodi. And I was right. They were all there at the same old house, Doris ‘s house: Doris, and her husband, Warren-they had other names, but I didn't hear them clearly-and Sunny. I watched them all day, until it was nighttime. Sunny was in Jodi's old room, alone. I snuck in after they'd all been asleep for hours. I yanked Sunny up, threw her over my shoulder, and jumped out the window. I thought she was going to start screaming, so I was really booking it back to the jeep. Then I was afraid because she didn't start screaming. She was just so quiet! I was afraid she had†¦ you know. Like that guy we caught once.† I winced-I had a more recent memory. â€Å"So I pulled her off my shoulder, and she was alive, just staring up at me, all wide-eyed. Still not screaming. I carried her back to the jeep. I'd been planning to tie her up, but†¦ she didn't look that upset. She wasn't trying to get away, at least. So I just buckled her in and started driving. â€Å"She just stared at me for a long time, and then finally she said, You're Kyle,' and I said, Yeah, who are you?' and she told me her name. What is it again?† â€Å"Sunlight Passing Through the Ice,† Sunny whispered brokenly. â€Å"I like Sunny, though. It's nice.† â€Å"Anyway,† Kyle went on after clearing his throat. â€Å"She didn't mind talking to me at all. She wasn't afraid like I'd thought she'd be. So we talked.† He was quiet for a moment. â€Å"She was happy to see me.† â€Å"I used to dream about him all the time,† Sunny whispered to me. â€Å"Every night. I kept hoping the Seekers would find him; I missed him so much†¦ When I saw him, I thought it was the old dream again.† I swallowed loudly. Kyle reached across me to lay his hand on her cheek. â€Å"She's a good kid, Wanda. Can't we send her someplace really nice?† â€Å"That's what I wanted to ask her about. Where have you lived, Sunny?† I was vaguely aware of the subdued voices of the others, greeting Trudy's arrival. We had our backs to them. I wanted to see what was going on, but I was also glad not to have the distraction. I tried to concentrate on the crying soul. â€Å"Just here and with the Bears. I was there five life terms. But I like it better here. I haven't had even a quarter of a life term here!† â€Å"I know. Believe me, I understand. Is there anywhere else, though, that you've ever wanted to go? The Flowers, maybe? It's nice there; I've been.† â€Å"I don't want to be a plant,† she mumbled into my shoulder. â€Å"The Spiders†¦Ã¢â‚¬  I began, but then let my voice trail off. The Spiders were not the right place for Sunny. â€Å"I'm tired of cold. And I like colors.† â€Å"I know.† I sighed. â€Å"I haven't been a Dolphin, but I hear it's nice there. Color, mobility, family†¦Ã¢â‚¬  â€Å"They're all so far away. By the time I got anywhere, Kyle would be†¦ He'd be†¦Ã¢â‚¬  She hiccuped and then started crying again. â€Å"Don't you have any other choices?† Kyle asked anxiously. â€Å"Aren't there a lot more places out there?† I could hear Trudy talking to the Healer's host, but I tuned out the words. Let the humans take care of their own for the moment. â€Å"Not that the off-world ships are going to,† I told him, shaking my head. â€Å"There are lots of worlds, but only a few, mostly the newer ones, are still open for settling. And I'm sorry, Sunny, but I have to send you far away. The Seekers want to find my friends here, and they'd bring you back if they could, so you could show them the way.† â€Å"I don't even know the way,† she sobbed. My shoulder was drenched with her tears. â€Å"He covered my eyes.† Kyle looked at me as if I could produce some kind of miracle to make this all work out perfectly. Like the medicine I'd provided, some kind of magic. But I knew that I was out of magic, out of happy endings-for the soul half of the equation, at least. I stared back hopelessly at Kyle. â€Å"It's just the Bears, the Flowers, and the Dolphins,† I told him. â€Å"I won't send her to the Fire Planet.† The small woman shuddered at the name. â€Å"Don't worry, Sunny. You'll like the Dolphins. They'll be nice. Of course they'll be nice.† She sobbed harder. I sighed and moved on. â€Å"Sunny, I need to ask you about Jodi.† Kyle stiffened beside me. â€Å"What about her?† Sunny mumbled. â€Å"Is she†¦ is she in there with you? Can you hear her?† Sunny sniffed and looked up at me. â€Å"I don't understand what you mean.† â€Å"Does she ever talk to you? Are you ever aware of her thoughts?† â€Å"My†¦ body's? Her thoughts? She doesn't have any. I'm here now.† I nodded slowly. â€Å"Is that bad?† Kyle whispered. â€Å"I don't know enough about it to tell. It's probably not good, though.† Kyle's eyes tightened. â€Å"How long have you been here, Sunny?† She frowned, thinking. â€Å"How long is it, Kyle? Five years? Six? You disappeared before I came home.† â€Å"Six,† he said. â€Å"And how old are you?† I asked her. â€Å"I'm twenty-seven.† That surprised me-she was such a little thing, so young looking. I couldn't believe she was six years older than Melanie. â€Å"Why does that matter?† Kyle asked. â€Å"I'm not sure. It just seems like the more time someone spent as a human before they became a soul, the better chance they might have at†¦ making a recovery. The greater the percentage of their life they spent human, the more memories they have, the more connections, the more years being called by the right name†¦ I don't know.† â€Å"Is twenty-one years enough?† he asked, his voice desperate. â€Å"I guess we'll find out.† â€Å"It's not fair!† Sunny wailed. â€Å"Why do you get to stay? Why can't I stay, if you can?† I had to swallow hard. â€Å"That wouldn't be fair, would it? But I don't get to stay, Sunny. I have to go, too. And soon. Maybe we'll leave together.† Perhaps she'd be happier if she thought I was going to the Dolphins with her. By the time she knew otherwise, Sunny would have a different host with different emotions and no tie to this human beside me. Maybe. Anyway, it would be too late. â€Å"I have to go, Sunny, just like you. I have to give my body back, too.† And then, flat and hard from right behind us, Ian's voice broke the quiet like the crack of a whip. â€Å"What?†

Voc wk 7 Essay Example | Topics and Well Written Essays - 1000 words

Voc wk 7 - Essay Example In these cases, the consultant is looked at as an expert. The career coach seems to expand the role of the career counselor by combining several types of consulting processes. Career coaches put themselves in mentoring roles with their clients and they seem to be more business oriented. Some of the things that career coaches do is guide a client towards making better career goals, help them create strategies to make more money and make them more valuable to their boss (Simpson, 2006). In using these models with clients, I would concentrate on helping my clients identify their strengths and weaknesses using career coaching. This would help the client take more control of their own career needs. As a consultant, I would work with groups rather than individuals because it seems that groups and organizations are more conducive to consulting. When comparing the roles of a career counselor in consulting, coaching, and supervision, there are many distinctive similarities and differences. The focus of these three is similar in that they all work with people. With consulting and coaching, the client is more important. In supervision, the focus is on the counselor and their performance. In consulting, the focus is on developing a plan that will help the clients personal functioning. Coaching is more action oriented than the other two and is focused on specific interventions for specific clients. The goals of the three roles are to provide feedback in some way. As a consultant, the role is to "advise and educate" (Simpson, 2006, p. 247) the consultee. In coaching, the coach engages actively with the client to identify their skills, goals, and talents to show them how to maximize their potential. In supervision, the supervisor provides feedback to the counselor to help them improve their skills to better serve their clients (Simpson, 2006). When looking at the examples, both consulting and coaching worked directly with professional clients who wanted to

History - Globalization in China Essay Example | Topics and Well Written Essays - 5500 words

History - Globalization in China - Essay Example This perception has been disregarded by most Chinese who argue that they have learnt from their country’s long history that isolation often results to backwardness especially considering its vast population (Gerschenkron 842). Among the Chinese, globalization is often viewed as a double- edged sword which brings both challenges and opportunities, as well as advantages and disadvantages. Opportunities and advantages can be achieved in China in the wave of globalization through correct strategies and policies. As a matter of fact, China needs globalization more than any other country of the world considering its vast economic and population size (Huang 65). Since its contribution to the world is immense, its participation in globalization is not a one- way street. The country not only serves as one of the biggest markets for world’s products and services but also as one of the world’s greatest producers of goods and services. It should be noted that even though Chi nese economy integration into the world’s economy has deepened over the years, the issue of globalization in China is considerably controversial (Walter and Howie 107). The transitions and growth of the Chinese economy have been critical in integrating it into the world economy in the wave of globalization. ... Growth in the China context is the realization by the leaders of China after the death of Mao Zedong in 1976 that their country was developing and poor and therefore it was important to deliver sustained jobs and incomes in order to propel their country to success and to grip of world power (Naughton 103-4). Just like other countries that are experiencing globalization, China’s economy and the globalization process is linked to the political issues in the country. The rapid growth of the Chinese economy in the face of globalization and its deepening integration into the global economy can be greatly attributed to the policies that have been implemented by the Chinese government. The government has in the recent past have been setting incentives so as to enable the state firms to profit from the income that they earn on sales from transactions with other â€Å"clients† across the world, as well as their transactions with the state. It is worth noting that, in response to the globalization of the world’s financial system, the government of China has in recent times restructured the country’s banking system among other restructuring that aim at aligning the country’s financial system with the world’s, so as to benefit from globalization processes (Huang 178-9). More importantly, it should be noted that even though China has recorded a remarkable success in the globalization process, there is no general understanding of globalization among the Chinese. Majorly, the understanding of globalization among the Chinese revolves around the following three aspects. One, many of the Chinese elite tends to believe that the globalization trends are inevitable. To them, there is no alternative to globalization and all

Regulatory challenges raised by an increasingly wireless world Essay

Regulatory challenges raised by an increasingly wireless world - Essay Example This popularity is attributed to the recent discoveries and accomplishments done in the field of mobile communications such as mobile phones. Private firms are expected to invest at least 18 million in the United to States for the development of the next step in cutting edge wireless and mobile technologies (Frieden). One example that provides consumers of wireless communications a wide variety of advantages is the use of prepaid call cards. Like credit cards, prepaid cards eliminate the need to carry around cash often. It also allows the consumer to control his or her cell phone service expenditures. Advancement in wireless technology is "climate proofing", where wireless communication devices are designed to fit the climatic conditions of the country they are to be distributed and marketed to ("A social ecology of wireless technology"). Currently, the U.S. is still far away from its dream of being the wireless communication heaven that it envisions around the turn of the 21st century. Wireless communications today is not just limited to voice calls and the introduction of SMS, MMS and IM have already gained some leverage in significant market spots as well as providing consumers more communication options. Other wireless options aside from SMS, MMS and IM available are mobile games, MP3's and other non-communication applications are popular today ("U.S. Wireless Business Users.."). Type of Device Wireless Users Expect to Use Device Next 12Months Next 24 Months Data-centric 39% 19% Voice-centric 43% 72% Desktop/Notebook PC 10% 4% Other 9% 5% Source: ResearchPortal.com Furthermore the advent of convergence all over the world has spurned several useful applications. Among these is the ability to avail of different communication services across several formats and platforms. These leaps and bounds in technology has been sped up by the liberalization of international trade which permitted the advancement of international digital communications networks which puts forward several services and options beyond their national limits (Gillwald). The need for regulating the wireless world Breakthroughs and advancements in technology start with the inventor developing his invention in the hopes that he can sell it for profit. When the development of the new technology is successful, the new product is eventually introduced in the market and several trade and intellectual laws and regulations are applied to it. The acquisition of a paten may take a long time or may only be possible under certain circumstances. Today, the digital work is in constant risk of being attacked by unscrupulous people, particularly hackers who deliberately alter or destroy crucial data as it please them. Hacking may lead into bigger conflicts,

Men and Women in Contemporary America Essay Example | Topics and Well Written Essays - 1500 words

Men and Women in Contemporary America - Essay Example The paper will also look at those roles that have not changed and how it is affecting both male and females. Over the years, gender roles have changed tremendously. Long time ago it was the men who were tasked with the responsibility of fending for their families. Women were never allowed to engage in any economic activities. This has, however, changed due to the rise in the cost of living. Men have now been forced to allow their wives to work so that they can help fend for their families. Some women have even gone further and claimed high managerial positions. Being head of an organization, they have to give out orders to their subordinates. Some of their subordinates happen to be men. This has forced men to accept that women can take up leadership positions in various organizations (Sudha 65). The need for two incomes in a family has forced women to engage in economic activities so that they can be able to compliment the income of their husbands. This has forced women to abandon so me of their traditional duties which included taking care of the children, taking care of the home and making sure that everything is in order. When they take up the role of complimenting their husband’s income they are forced to employ, house helps who have now had to play some of the roles of a wife. Cleaning the house, taking care of children and preparing meals are some of these chores. Women have recently left their traditional roles and are now actively involved in economic activities so as to support their incomes. Sometimes women find themselves as the sole bread winners of the family. This has had an effect on their husbands who have to be left at home to take care of children and perform household chores. When the woman is the breadwinner the man is usually forced to take up some of the roles that were traditionally played by women. They are forced to stay back at home and take care of the family. When women are breadwinners in their families, they are forced to aba ndon some of the activities they used to perform. They are forced to let their husbands to play some the duties they used to perform with the help of a housewife. They will take up the responsibility of providing for their families. This is never an easy task, however, but they are usually left with no other alternatives (Das and Vijay 78). Long time ago women were never allowed to go to school. However, this has become something of the past. The government has made sure that every boy and girl attends school. This is because school equips us with vital skills that vital skills that we can be able to use in the future. School happens to be one of the places where competition is embraced. There are also various levels of education in our educational system. Some women are more educated than men (Wayne 92). That is they are highly qualified when it comes to sourcing for jobs. This has had an effect on men’s egos. They are, therefore, forced to be competitive so as to keep up wi th men. Recent research has shown that women are highly educated than men. It is high time that men stepped up their game and ensured they are able to compete with women academically. Research has shown that men fear women who are usually highly educated than them. Women who are more learned than men are usually open to numerous job opportunities. This has enabled them to quit some of their traditional roles. As they say, education is the key to success. These women who are more

Epistemology of Jean Piaget Essay Example | Topics and Well Written Essays - 1250 words

Epistemology of Jean Piaget - Essay Example Piaget proposes that there are three types of knowledge: physical, social, and logical mathematical. According to Piaget, "Intelligence is an adaptationTo say that intelligence is a particular instance of biological adaptation is thus to suppose that it is essentially an organization and that its function is to structure the universe just as the organism structures its immediate environment". "Piaget also called his view constructivism, because he firmly believed that knowledge acquisition is a process of continuous self-construction. That is, Knowledge is not out there, external to the child and waiting to be discovered. But neither is it wholly performed within the child, ready to emerge as the child develops with the world surrounding her...Piaget believed that children actively approach their environments and acquire knowledge through their actions". Piaget declared that he is neither an innatist nor an empiricist. He believes that we always interpret according to our own structu re. Innatists believe that every individual is born with preexisting ideas present in the mind. Empiricists, on the other hand, believe that experience, especially of the senses, are the only sources of knowledge. Piaget argues that for empiricists, knowledge is a copy of objects. But actually, knowledge is always an assimilation or interpretation. In drawing a geometrical shape, the child does not draw what he sees, rather, he draws his idea of it - he draws what he knows of it. To look at it a clearer perspective, the child actually draws his interpretation of the object, and not the exact object itself. Asking a child to draw a diamond shape, showing the child a model of that shape, would give the child an idea of what you want him to do. He may see the diamond shape as a square with some points on it, so he may draw a square with a point in it or with a point beside it. In the light that Piaget believes knowledge is primarily operative, he points out that children who are in the concrete operations stage (seven to eleven years old), and in the formal operations stage (twelve years old and up) constructs their perception of the world through the cognitive development which results from the child's interaction with the environment. The interiorisation of this interaction then forms internal models of reality or "operational structures" which forms the basis of perception upon which the child acts. In the seriation demonstration, four children were asked to arrange a set of rods in order of length. Barbara is 3.5 years old, Renaud is 4 years old, Matthieu, 6.5 years old, and Catherine who is 9 years old. Among the four children, Catherine mastered the seriation structure as she can comprehend the processes of relating, corresponding, ordinal estimation, measurement, and classification. Catherine is at the age wherein she has mastered the nature of coordination. Barbara, on the other hand, being the youngest in the group, at 3.5 years old, she in the stage wherein she is motivated by biological and social impulses, also she has no sense of obligation to rules. She is the one with the poorest seriation structure among the group. Renaud is a few months older than Barbara, and similar results are expected from him regarding the seriation process, but better, as he is more

Effectiveness of Executive Compensation Scheme Assignment

Effectiveness of Executive Compensation Scheme - Assignment Example The Tournament theory suggested that a small and a minute difference in ability basically leads towards high compensation. In simple terms, this definition basically fails to consider the main and the important significance of the executive compensation scheme or ECS in the overall governance of the organizations, for instance how and why these kinds of different bonuses are basically awarded and what actual benchmark is used.   ECS have basically four main and important components which are:- The base fixed salary.- The stock options.- The long term incentive plans.- The annual bonuses which are usually being monetary or shares.All the stock options are normally based on the company's overall performance. Although the presentation and the features of the stock option are usually vivid and clear, the exact amount of the compensation can also be unclear as the amount could have been set many years ago and the share prices may also have changed. Furthermore, the executives may circum vent this in order to improve their performance with the help of accounting decisions in the earlier years before the turnover, which basically increases the reported results, or with the help of income-smoothing practice, which basically borrows the income from the future.   Bonuses are basically shown separately to the share options in the company proxy statements. Although the cash compensation and all the other types of the compensation are disclosed separately in different other places like footnotes it is therefore termed as the complexity of the separation that can usually cause the reports to be more unclear for all the shareholders long term interest.   This basically suggests that the executives wield at least some kind of pressure on both the level and also on the structure of their compensation.   For instance, most large US firms have a well-organized remuneration committee which basically consists of two or more two outside directors.   Although all the major d ecisions which are related to the top-level compensation are passed through this organized committee, the committee then rarely conducts the market studies of the competitive compensation levels or the initiates or they propose new ECS or the executive compensation schemes.

The Evolution of Multi-National Enterprises Responses to The Research Paper

The Evolution of Multi-National Enterprises Responses to The Challenges of Globalization - Research Paper Example The heterogeneity of the work involved also has become more complex just as in the case of coordination of multiple salary currencies. More research and involvement on the differential operative needs of the company including their staffing policy is also much challenging. However, the process of globalization is, in turn, a matter of scope for companies as it would enable them with the choice of a wide selection of manpower and a diverse market scope spread across the globe. This process has also equipped the management with better connectivity with its counterparts across the globe which is within itself a quality assurance process. Globalization has provided the personnel managers with sufficient choices of capacity building processes for their staff. Diversity within the team enables the management of a wider thought process with differential insights on varied market requirements. So as to formulate the strategic policies pertaining to globalization, it’s important to analyze the range of diversity caused due to globalization. This section of the essay critically analyses the various challenges that the Multi-National Enterprises may face in the context of globalization. With reference to each of these concerns possible responsible by the leaders and the companies also has been explained. A modern definition of culture is â€Å"the shared ways in which groups of people understand and interpret the world (Fons & Charles 1997,p.3-4). A diversity in the interpretation and understanding as defined by Fons & Charles is very possible to be experienced within any team of modern days mainly due to the resultants of globalization namely in- sourcing and outsourcing. Moreover, the policies on the exchange of manpower among different nationalities promoted by the shortage of skilled manpower in many countries have led many working  groups to hire people belonging to different countries with diverse cultures.

Price elasticity of demand Essay Example | Topics and Well Written Essays - 500 words

Price elasticity of demand - Essay Example The resulting coefficient for such is greater than 1 (Ed > 1). In addition, the result of a decrease in the price of the good is also an increase in its total revenue, otherwise, a decrease in its total revenue. ("Price Elasticity") Therefore, an increase in the prices of apples in the market will give a corresponding decrease in the total revenue of the good. This only means that if the price of apples is increased, consumers may decide not to buy the good any longer. However, if the price of apples decreases, people will tend to buy more apples. It is also possible that the consumer will just try to find an alternative fruit instead that is cheaper than apples. On the other hand, if the change in quantity demanded of the product along with its price is less than 1 (Ed < 1), the product is said to be inelastic. In this condition, the percentage change in quantity demanded is less than the percentage change in price. Unlike the elastic good, inelasticity means that a decrease in price will result in a decrease in total revenue and vice versa. ("Price Elasticity") Inelastic products are basically the products that belong to the basic needs of man. One example of an inelastic product would be the salt wherein even a large increase in its price, the demand would remain the same therefore there will be a relative increase in its total revenue.

Discuss Shakespeares dramatic technique in Act one scenes 1 to 7 Essay Example for Free

Discuss Shakespeares dramatic technique in Act one scenes 1 to 7 Essay The chief character of the play is Macbeth. He is first of all Thane of Glamis and then inherits the title thane of Cawdor from an executed traitor. Instigated by a prophecy from the Witches that he will become king, and urged on by his wife, he murders King Duncan, and has himself proclaimed king. To secure his position, he is driven to commit further criminal acts, and plunges his country into civil war. After he is killed in battle by Macduff he is described as a dead butcher. The first scene is set on the moor that is bleak and desolate. This scene is one of desolation and devastation. The desolate countryside metaphorically separates the humans from the Witches who are used to open the play to introduce the idea of fate and destiny. From the stage directions, the battlefield creates a scene of death, carnage and destruction in line 4, when the battles lost and won and line 12 and 13, fair is foul and foul is fair a paradox is offered. How can fair be foul? How a battle be lost and won? The Witches chant in rhyming couplets and their speech is deliberately equivocal to create confusion in the mortals, as it is open t interpretation. He rhyming couplets give the effect of an incantation, while the thunder and lightning echo the noise of the battle. Similarly strange is thepaaradox that closes the scene: contained within it is the oxymoron, fair is foul, and foul is fair, a paradoxical idea that the Witches are able to transform what is good into evil, and make what is evil appear virtuous. These are also the first words spoken in the play by Macbeth, the echo establishes an unconscious contact with the Witches and is dramatically effective. We discover that the Witches are on the moor to meet with Macbeth. They seem to know where Macbeth will be. Once again they show that they can foretell the future. What can Macbeth the plays eponymous hero have to do with these abnormal, weird woman who look not like thinhabitants of earth? How does he fit into their plans? The opening scene heightens the audiences expectations, as Macbeth will soon appear on stage, the audience will try and establish exactly why the Witches hope t meet him. Witches held great significance for a Jacobean audience who believed in witchcraft. Witches were the objects of morbid and fevered fascination during this era. The Jacobeans were afraid and superstitious. They suspected that the Witches were credited with powers and could predict the future, fly, cause fogs and tempests, bring on night in daytime, kill animals and curse people, with fatal diseases as well as induce nightmares. By the use of this technique, Shakespeare knew that he would get his audiences attention with the opening scene. Although brief, this scene sets the supernatural atmosphere of the play, which is central to its dramatic action. In scene two, Shakespeare cleverly moves the scene to establish a different mood when introducing the humans. The seething battlefield replaces the moor, foul thunder is replaced by the sound of the military alarum and the humans replace the Witches. In this scene we meet Duncan, the King of Scotland, and his sons, Donalbain and Malcolm. Duncans supremacy is instantly established for he is the first to speak. They receive a report of the battle fought against the King of Norway and Macdonwald, the thane of Cawdor who has proved disloyal to Duncan. From the report he audience learns about the heroism and bravery of one of the King Duncans generals, Macbeth. Shakespeare continues to build suspense as he introduces the humans. The audience are also introduced to evil in man and the evil in warfare. The playwrights use of language helps to bring the battle to life and emphasises Macbeths importance. Dynamic verbs like, smokd, brandishd and unseamd suggest Macbeths skills and courage as his sword smokd with bloody execution. Once again we hear about Macbeth before we see him. Hw=e is spoken of in glowing terms and he becomes a hero in the eyes of the audience. Though he is referred to as a worthy gentlemen, there is still the memory that his name is connected with the Witches. Brave Macbeth kills Macdonwald by carving out his passage till he unseemd him from the nave to the chops with his brandishd steel that smokd with bloody execution. Part of this description highlights Macbeths bravery and valour, but the captains description of Macbeths unseeming of Macdonwald can be interpreted in different ways. Shakespeare intentionally paints an ambiguous picture of Macbeth. Macbeth, however, is still not satisfied until he had fixd [Macdonwalds] head upon the battlements. The decapitation of Macdonwald would support a more negative reading of Macbeth as oppose to his courageous behaviour. Scene two concludes with an ironic note as Macbeth is rewarded with the title of Thane of Cawdor which has been taken from that most disloyal traitor and given to Macbeth, who will prove to be more treacherous: No more than Thane of Cawdor shall deceive, Our bosom interest. Go pronounce his death, And with his former title greet Macbeth. The audience will realise that to make Macbeth Thane of Cawdor is a great mistake. We see Macbeth, the loyal subject and great hero who fought for good, change and become corrupt, and gradually deteriorate into a vicious tyrant. At the start of scene three, we meet the Witches once again in foul weather and we begin to witness their spiteful destructive nature. One sister has been killing swine while another has possession of a pilots thumb. The other Witch punishes a sailors wife by conjuring up a storm, therefore getting at her husband. From this the audience learns that the powers the Witches carry are limited. They cannot kill, but are able to create a climate for evil to flourish. Though his bark cannot be lost Yet it shall be tempest-tossd. The Witches curse on the sailor can be read as a prediction of Macbeths future. We are shown that the Witches are determined to make people suffer. They torment the sailor and drain him dry as hay. They deny him sleep at night and in the day. They ensure that he shall live a man forbid. However, Macbeth can be destroyed because the forces of veil are present within him. He alone causes chaos in the world by destroying the natural order when he deliberately choose the path of evil. The ship is a metaphor for the state of Scotland which is going to tempest tossd when Macbeth becomes king. A drum beats and Macbeth makes an entrance. We finally meet him and it is significant that his first appearance is with the Witches on the moor. This represents his connection with evil. His paradoxical word So foul and fair a day I have not seen arrests us because it replicates those of the Witches. This once again draws inferences between Macbeth and evil. This could suggest that the Witches have control over Macbeth, or that the hags are in some way similar to him. The appearance of the Witches like their speeches is equivocal. It is Banquo, who is used now as a dramatic device, who first comments on the bizarre appearance of the Witches. They look not like thinhabitants oth earth, and yet are ont and they appear to be women though they have beards. Banquo is calm and is looking for a reasonable explanation to why the Witches are on the moor, whilst Macbeth is impatient and wants an immediate answer to why the Witches have come with such prophetic greetings. The Witches prophesise that Macbeth, Thane of Glamis will become Thane of Cawdor and king hereafter, and that Banquo will have kings. Part of the prophecy is immediately fulfilled when a messenger announces that Duncan, King of Scotland has promoted Macbeth Thane of Cawdor. We the audience realise, that from the previous scene, Macbeth with his courage and bravery, and not the Witches powers, has won him the title Thane of Cawdor. Macbeth is rapt withal and becomes lost in his thoughts, as the Witches have articulated his secret desire of killing the King. His mind has been corrupted and he wants glory for himself. Shakespeare shows how evil can control what is good in Macbeth. Macbeth is torn between the forces of good and evil and he believes that he cannot be king unless evil wins over good. Macbeth reveals a disturbed mind, when he speaks his own thoughts aloud in a soliloquy, as murder is in his mind. His first thought is to leave everything to chance: If chance will have me king, why chance may crown me, Without my stir Macbeth has asked Ross and Angus, the messengers, why they dress [him] in borrowd robes- why they call him by the name of Cawdor, when Cawdor lives. By the end of the scene Macbeth is contemplating borrowing the kings robes. The reference to clothing in this scene is symbolic. The imagery of clothing indicates status, prestige and symbolises a persons title. By using the imagery of clothing, Shakespeare is trying to show that if you wear someone elses clothes they may feel uncomfortable and they may cleave not to their mould because they are borrowd. Therefore if Macbeth wears the robes of the kingship they will cleave not to [his] mould as he is not worthy of the kings throne. When the Witches depart in this scene, Macbeth orders them to, Stay, you imperfect speakers tell me more. Macbeths curiosity has got the better of him and his demand of the Witches indicates his obsessive interest with these weird women and their prophecies. The Witches vanish into the air as they do not receive orders from mortals and will not be dictated to. The source and purpose of their evil remains a mystery to the audience. Shakespeare metaphorically compares the disappearance of the Witches to bubbles. Macbeths life can also be represented as a bubble, as the honour, love, obedience and troops of old friends that he has will soon disappear under the wishes they had stayd. Ross and Angus enter, they are used as dramatic devices to convey to Macbeth the Kings decision to reward Macbeth with the title Thane of Cawdor. Macbeth and Banquo are both shocked as the devil has spoken the truth. Macbeth is already snared by the Witches prophecies, as he believes that, The greatest is behind On the other hand, Banquo can see through the trickery of the Witches. He is sceptical and can see through Macbeths motives in asking him whether he hopes his heirs will become kings. Banquo tries to warm Macbeth against the instruments of darkness. He tries to convince Macbeth that the Witches tell simple truths that are easy to believe, so that when they want to deceive people with more important matters they will also be believed. And often times, to win us to our harm, The instruments of darkness tell us truths, Win us with honest trifles, to betrays In deepest consequence. Banquo is portrayed b by Shakespeare in a positive light, as he does not make him an accomplice in Duncans murder. The stage directions show that Macbeth turns aside. This informs the audience that he is talking to himself. This symbolises Macbeth turning away from the other characters in the play as well as the path to righteousness. Shakespeare uses dramatic language to emphasise Macbeths horror. His seated heart knock at his ribs and his hair is unfixed. The scene concludes with Macbeth and Banquo following Ross and Angus to meet the king. The audience are filled with a sense of apprehension and anticipation. One question remains: how will Macbeth get the crown? Scene four opens with a focus on treachery and betrayal. King Duncan hears his son, Malcolm, relate how the treacherous Cawdor has been executed. Also in this scene Duncan reveals his lack of knowledge regarding his own thanes. He exposes a very human weakness-one which lies at the heart of the play- the difficulty of working out who is loyal and who is pretyending loyalty: Theres no art to find the Minds construction in the face. It seems likely that there is an implicit criticism of Duncan here: a good King should be able to assess the loyalty of all his servants. Duncans failure to do so reveals his limitation as a monarch- one who is taken in by appearances. Dramatic irony is introduced where Duncan announces that Cawdor was a Kinsman in whom he had absolute trust. Macbeths betrayal will replicate that of Cawdors. When Macbeth and Banquo enter, Duncan immediately singles out Macbth for praise, oworthiest cousin. The superlative worthiest subtly reveals that Macbeth is yet another thane in whom Duncan has absolute trust. Macbeth is the most dangerous of the potential traitors because he is closest to the king. Scene four is the only time we see Macbeth and Duncan together and Shakespeare contrasts the forces of good and evil. Macbeths deceit and hypocrisy is shown in this scene when he praises King Duncan and promises to honour him with loyalty. He convinces Duncan that servicing your highness will be its own reward. Macbeth is a hypocrite because in the previous scene he has contemplated the murder of Duncan. Duncan ironically comments that he has started to metaphorically plant Macbeth, meaning that he will make sure that Macbeth grows greater and stronger as a reward for his services. This is ironic because what is growing in Macbeth is the seed of ambition to be King himself. Shakespeare deliberately plants an obstacle in Macbeths path when Duncan announces that his eldest son, Malcolm, is to succeed him as king. Macbeth now sees Malcolm as an obstacle between himself and the throne which he must fall down or else oer leap. Shakespeare uses the euphemism that Malcolm is a step he must oer leap, in order to disguise the realisation that Malcolm must be eradicated. In an aside, symbolically turning his back on the King, Macbeth reveals to the audience, and articulates for the first time his black and deep desires. He invokes the powers of darkness to hide [their] fires. At the beginning of scene five, we see that Macbeth and his dearest partner of greatness, Lady Macbeth, have a very close relationship. This is a contrast to how distant they become later on in the play when Macbeths fiend-like queen is innocent of the knowledge. She is innocent of the knowledge as Macbeth does not confide about his plans to kill Banquo, and she shows ignorance of Macbeths murder of Macduffs family. She asks in her rambling state where the Thane of Fifes wife is now. Macbeths lack of sorrow when he hears of his wifes death is also indicative of how they have drifted apart. In all the public scenes in the play she acts like the innocent flower; in the private scenes we see the serpent undert. It is suggested that she commits suicide as she has become lonely and rather isolated. Lady Macbeth does not live up to the expectation of a typical Jacobean/Elizabethan woman. She wants the spirits the spirits to unsex her so that she can be tough and strong. Lady Macbeth uses strong imperatives and determined language that is brutal and violent. This is because she is delighted with her husbands letter and shows determination that he will become king. The letter form Macbeth describes the Witches appearances, their prophecies-in particular that which promises the throne to Macbeth- but does not mention King Duncans announcement of his heir; the audience can therefore, assume that this letter was written immediately after the events which occur in the third scene. Although Lady Macbeth knows that her husband is ambitious, she is aware that he is too full othe milk of human kindness. She says that ruthlessness is an illness that Macbeth does not have. This is not a true portrayal of Macbeth, because from the previous scenes and throughout the play we see that Macbeth is not too full othe milk of human kindness but lacks it. Perhaps she is comparing Macbeth to herself and is saying that Macbeth is not as ambitious as she is. Lady Macbeth under estimates the powers of her conscience. She see her conscience as her weakness, not realising until after Duncans murder how she will pour[her] spirits in his ear. She has also decided that nothing will stand between him (or her?) and the golden crown ( a metonym for the throne). Lady Macbeth greets her husband like the Witches, which subconsciously links her to evil and believes that her call to the murdering ministers has been answered. She feels now the future in the instant and that she is beyond this ignorant present. This is ironic as Lady Macbeth is still being ignorant. Lady Macbeths confidence is a contrast to Macbeths uncertainty. She advises him to look like the innocent flower but be the serpent undert and to only look up clear. She is in control of their relationship and tries to help Macbeth find the necessary determination to do the deed. Though Lady Macbeth appears to be confident, she uses euphemisms when talking to Macbeth about the nights great business. At this point in the play, Macbeth has been tempted to commit regicide, however he has tried to resist temptation. Macbeths resistance, however, is not vigorous enough to stand up to his wifes ability to manipulate him. The scene closes dramatically with Lady Macbeth emphatic affirmation that Duncans fate rests in her hands- leave all the rest to me. Scene six sees King Duncan arriving at Macbeths castle, he and Banquo talk about how pleasant a place it is to visit. They comment that the air recommends itself and is delicate. This is ironic in view of Lady Macbeths words in the previous scene, and even more so when compared with that of the Witches say about the fog and filthy air surrounding their evil deeds. Duncan also says that he is grateful for the love which is shown to him. Here again, Shakespeare uses dramatic irony. The idea that Duncan feels safe and loved in the surroundings is ironic as this will be the scene of his murder. This creates a sense of anticipation for the audience. It shows Duncans naivety, as he keeps full trust in Macbeth and his fair and noble hostess. We are presented in this scene with images of tranquillity and the words host and guest are repeated. At the beginning of scene seven, we once again see the struggle between the forces of good and evil. Macbeth cannot make up his mind whether to kill Duncan and he wrestles with his conscience in his soliloquy. He knows that the murder would be wrong and would he would end up paying the price for his crime, but he has vaulting ambition that is very persuasive to his conscience. Though Macbeth is driven by his vaulting ambition he redeems himself and will proceed no further in this business, as Duncans murder will be like angels, trumpet-tongud and heaven would be outraged. The verb will shows Macbeths determination to keep his soul. Toward the end of his soliloquy Macbeth compares his excessive ambition to a horse that tries to jump too high and fall on the other side of the fence. Within the soliloquy Macbeths thoughts seem to be fragmented, this is shown by the use of many full stops. Lady Macbeth verbally assaults her husband using violent language that becomes heightened. She accuses him of being a coward and questions his manhood: when you durst do it, she says, then you were a man. She is forceful in her language and she conjures up images of horror. She knows, How tendertis love the babe that milks me: I would, While it was smiling in my face, Have pluckd my nipple from boneless gums, and dashd the brains out Lady Macbeth seems to have been granted her earlier wish to the evil spirits to Fill me from the crown to the toe top-full Of direst cruelty. Macbeths earlier decision not to kill Duncan crumbles under the scornful attack of his wife, especially when his bravery is questioned. However, he is still worried bout what will happen to then if they should fail. Shakespeare cleverly ends the scene with rhyming couplets. Away, and mock the time with fairest show, False face must hide what the false heart doth know. The rhyming couplets symbolise their connection with the Witches and evil as they complete their preparations for murder. The audience waits in anticipation. Throughout Act one Shakespeare creates an atmosphere of tension by exploring the theme of evil against good. Symbolism is used to emphasise this theme. Dramatic irony, dramatic language and strong descriptive scenes also help to build up an atmosphere of tension.

Homelessness Among Youth In Canada Social Work Essay

Homelessness Among Youth In Canada Social Work Essay Homelessness among youth is a comprehensive, multi-faceted social problem in Canada. (Roebuck.2008). According to public health agency (2007) the estimated official number of homeless people in Canada ranges from 150,000 to 300,000, one third of which are youth of age 15 to 24 years.(Stewart et al.2010). Homelessness means living in outdoors and in abandoned building with unsafe situation. (Kisely et.al, 2008). The factors that leads youth into homelessness are family dysfunction, school related problems, need for more freedom and poverty; this issue is being addressed by the services that are available for them in the area of housing, income and support services. (Kisely, 2008). This study also includes the critical analysis of policies relevant to youth homelessness, anti oppressive organisational structure for the marginalised youth and recommendations and suggestions to prevent youth into homelessness. The understandings about the homelessness among youth in Canada The most significant reason that leads the young people into homelessness is family dysfunction. The family conflict may lead the young people into homelessness. This starts when youth have gone through emotional and physical conflict with their parents and also some youngsters leave their home due to lack of financial support from their parent. (Miller et al, 2008). On the other hand, lack of family functioning and support leads some youth into homelessness. Similarly, the situational factors like parental divorce or separation and death of the parents also make youth into a stage of homeless. Sometimes parents alcohol and drug consumption may lead youth in to homelessness condition. (Duroff,2004). The poor school performance is another reason for the youth who leaves their home. The premature leaving of the school added to family conflict and the combination of these two factors leads them to leave home. Moreover, failing a grade in school, and problems with teachers or students also leads some youth into homelessness. Based on my understanding lack of education create them barrier in finding job. Later on it leads to extreme poverty and unemployment among the youth homeless. (Miller et al, 2008). A strong sense of independence is the primary factor some of the youth leads to homelessness. In some cases youth are like to stay their own family but due to family conflict they like to stay away from the home. The desire for the more freedom sometimes youth leads into homelessness. And also, parents over interference to the youths personal matters may become the another reason for the youth to live their home.(Miler et al,2008) The financial crisis of the family or poverty of the family leads to some youth into homelessness. The lack of available housing, limited employment opportunity, and insufficient wages also leads youth into homelessness. Moreover, lack of education sometimes creates barriers to youth find employment. The insufficient material needs of the money lead them into poverty. (Miler et al,2008). Homelessness among youth is a growing concern in entire Canada. (Stewart et al. 2010). Eventhough Canadian government is offering some service to the youth homeless; their support needs and support interference preference always not match with services available to them. (Stewart et al. 2010). Moreover, youth homelessness are considered as vulnerable due to shortage of affordable housing, lack of employment or income, poverty, poor physical or mental health, reduced government support, and violence or abuse in the home. Stewart et al.2010 (as cited in Campaign, 2009; Laird, 2007) Furthermore, the pattern of life style brings them exposure to violence, neglect, chronic poverty, physical and sexual abuse, crime, drug and alcohol use, unemployment, and social isolation. (Stewart et al 2010 as cited in Naboss et al., 2004; Reid, Berman, Forchuk, 2005). Apart from that, the homeless youth often reported with inadequate social relationships, conflict within their families, and exposure to violence, criminal peers, and abusive situations.( Stewart et al 2010 as cited in Haber Toro, 2004; Reid et al., 2005). Therefore, the personal and structural reasons that contribute to oppression to find adequate housing for the youth should be addressed by anti oppressive approach of social work practice. According to Martin (2002) one of the major reasons that leads young people into homelessness is lack of normal activities has to do with a lack of readiness and ability to seek and find paid employment. (Klodawsky et al.2006). The homelessness youth most of the time doesnt show much interest to do any kind of physical activity due to lack of knowledge, skill and interest. The lack of formal support contributes major challenges among homeless youth. In the most of the time homeless youth shows withdraw from the social network. This creates them barriers to know about the services available for them. The homelessness youth barriers to seeking services include denial problems, pressure to focuses on basic resources such as food, clothing and shelter, fear of not been taken as seriously, concerns about the confidentiality, and lack of knowledge about available services. In spite of all available services still they face discrepancies in available and needed service (Stewart et al, 2010). The housing support helps the youth to stay in a safe situation. The homelessness youth improvement needed in shelters including additional beads, a home like environment, less fighting among themselves and caring staff. The income support helps them to gain financial support. Most of the youth needed financial needs is for the educational expense. Furthermore, most the homelessness youth needed information about the support services in the area of returning to school, skill training, getting a job, budgeting, and seeking counselling. Generally, the support service for the homelessness helps the youth to overcome the situation they are living now. (Stewart et al, 2010). The strength and limitation of the social policy for youth homelessness The social policies are necessary for the homeless youth to correct systemic and historic inequalities they are facing in the society. The social policy is important to homeless youth to overcome the systemic barriers they are facing in the affordable and secure housing, lack of income or income support services, and support services. (Hulchanski et al, 2009). In Canada the policies related to homelessness youth include housing policies and program which include tenant protection act and rent supplement units, emergency shelter policies, income assistance, deinstitutionalisation, social services and discharge of policies from correctional facilities. (Ministry of social development and economic security,2001). The social hosing programs provide housing for the individuals and families who are unable to compete in the housing market. (Ministry of social development and economic security,2001). The social housing program gives benefit to the homeless youth to find better place to live but the insufficient supply of housing due to lack of new rental construction and demolition of existing affordable rental unit are create them less accessibility to the social hosing. The loss of significant number of affordable rental units resulted to tenant protection act. In Canada the most of the tenant and land lords are covered by this policy. According to this act a rental unit can be an apartment, a house, or a room in a rooming or boarding house. And the act also can apply to care homes and retirement homes. (Government of Ontario, 2010). The main critique about this act is that most of the time tenant wants to pay first and last month pay and it create barrier to youth to utilize this opportunity be cause of insufficient money. The housing cooperation of Ontario has portfolio of rent supplement unit in a private building; these units are available for the low income households. The rent supplement is a financial support directly paid to land lord by provisional government. The main critique about this policy is eligibility criteria of accommodation need the proof of Canadian residency and most of the homeless youth dont have any document to prove their residency. (Ministry of social development and economic security,2001). In Canada, the absence of permanent housing for the risk population emergency shelter policies for the homeless population. According to this act the police can use force to compel the homeless people to use shelters especially extreme whether alert. The emergency housing should not provide permanent housing options for the homelessness youth. According to homelessness action task force in Toronto, some of homeless people are using shelter as permanent housing these creates the availability of the beds less. Due to lack of privacy some homeless youth dont prefer to stay in the shelter. The main critique about this act is the emergency shelters opposed to the development of permanent housing solution for the youth. (Ministry of social development and economic security, 2001). There are lot of income assistance services are available for the person who are living in the street. The homelessness single person is eligible to receive $195 per month, on a month by month basis. These services are available for the individual who are living in the most vulnerable situation. Homeless youth who are staying in a shelter would not be eligible for income assistance because it is assumed that their needs would be fulfilled in the shelter. The main critique about this policy is that the eligibility criteria for the income assistance create barriers to the youngsters especially the age group of 16 and 17. This makes many youth to turn into illegal or uninvited source of income. (Ministry of social development and economic security, 2001). The deinstitutionalisation policy offered by the provisional government after the dramatic decline of mental health beds in the psychiatric hospitals in Ontario. The deinstitutionalisation policy offers community based mental health services and addiction service for the homeless people. Deinstitutionalization is often credited with the decrease need of medical care and also it is the new beginning of psychiatric care. The deinstitutionalization process is together with the shortage of community-based care and related to the visible problems of  homelessness. The major critique about this policy is that due to lack of societal interaction most of the homeless people are not aware about the mental health issues they are having and the services available for them. (Ministry of social development and economic security, 2001). The social service policies are helping the individuals, who are insecurely housed to keep their housing and give assistance to the people who became homelessness. Usually these services are given by case managers, housing workers, and different type of people who are working in the social and housing sector. The social service agencies are giving referral service to the homelessness youth to find appropriate services according to their immediate needs. According to social service scheme, the homelessness youth are getting employment skill training and skill development program but due to budget cut many of these programs are cancelled by the social service agencies. The one of critical impact of this policy is that most of the time homelessness youth shows less interest for the skill development. (Ministry of social development and economic security, 2001). The discharge policies from the correctional facilities help the homelessness youth find emergency shelters upon their release. This policy is made available to the people who are being released from the provisional correctional facilities. It ensured the people they have a place to go in the community. The discharge policy is authorised with the condition of release of the person from the jail. However, the authorised person could not compel the person who already finished their sentence to go in an emergency hostel. Moreover, the discharge plan is accessed by all offenders who are about to return the community. The major critique of this policy is that most of the time the young offenders dont prefer to live again in an institutionalised setting. (Ministry of social development and economic security, 2001). The strength and limitation of the anti oppressive social work practice Anti oppressive approach is a form of social work practice to address the structural inequalities and social division of the people who are living in a particular social system. It tries to change organisational structure and people attitude about the particular issue. (Mullaly, 2010).An anti-oppressive framework involves several key overarching tenets: awareness of the mechanisms of oppression, domination and injustice; acknowledgment of the structural elements at play in human behaviour; acceptance of diversity and difference; recognition of the complexity of power; and necessity for action. (Karabanow, 2004 as cited in Campbell, 2000). In the anti oppressive approach the homelessness among youth can be addressed by locality development, social development, active participation, structural definition of the situation, consciousness raising and social action. (Karabanow, 2004). In the anti oppressive approach, the social development helps the person to address their needs in a collective way. The organisation that works based on the anti oppressive approach do not look for the street youths deviant behaviour such as criminal behaviour and drug addict on the contrary, it works for the holistic development of the person. The holistic approach helps the youth to learn values and respect themselves and others. Moreover, through the social development approach an organisation can make better understanding about the issues related to youth homelessness. The anti oppressive approach helps the youth to build self identity and strength to change things in their life. (Karabanow, 2004) The active participation based on the anti oppressive approach helps the youth to design and implement the shelter plan which include youth resident represent the committees responsible for shelter policy. Moreover, there are several position available for street youth in the organisation especially the areas of self help, mutual aid group, peer mentoring and cooking. Participation within the organisation helps the youth to understand mainstream culture. The active participation in the organisation always associated with the acceptance and respect which make the marginalised youth feeling worthy and being needed. The active participation represent both street youth and workers to join together to construct a common vision and direction for the organisation. (Karabanow, 2004) The anti oppressive organisations main insight is to make balance between the populations self constructed images about homelessness youth. The structural approach helps the organisation to believe that the social, political and economic factors of the youth push them into street life. The survival of the most youth on the street is due to lack of affordable and clean houses and adequate employment. The anti oppressive organisations always admit the street activities instead of criticising the street behaviour because the organisations place them within the large context of exploitation and victimisation. (Karabanow, 2004) The conscious raising help the youth to share past, present and future goals and experience in genuine manner. Through the consciousness raising a youth can share experience to others and connect with deeper understanding of particular issue. In the anti oppressive practice, conscious raising involve an intimate and in-depth exploration of ones action through a process of knowledge building, commitment and solidarity. (Karabanow, 2004 p.56). Furthermore, for the part of consciousness raising a person can critically self reflect about the situation they are facing now. Consciousness raising come out as an intimate process of exploring, accepting and ultimately reconstructing the ideas of ones past, present and future orientation. (Karabanow, 2004 p.56). The anti oppressive organisations promote safe community settings where marginalised youth can build and rebuild a sense of identity, worth, and understanding of their immediate environments. (Karabanow, 2004 p.56). In the anti oppressive framework an organisation move a step further to advocacy for the alienated and stigmatised people. Social action involves a commitment to the fundamental change in the society on the form of equal treatment for the marginalised youth. The social action endeavours includes when the street youth to petitioning in the provisional leaders to increase the number of affordable housing and youth employment. Through the social action movement, the service users and service providers try to achieve specific goals based on the common needs of the population. Based on the anti oppressive approach social action is sense of commitment and trust for the social development. Through the social action the marginalised group also can participate in the societal activities. (Karabanow, 2004) The anti oppressive approaches help the organisation to build safe and respectful environment for the marginalised populations. Moreover it helps the marginalised youth to identify the grass root of the problem and the structural inequalities they are facing in the society. The anti oppressive practice at the structural level tries to change intuitional arrangements, social process and social practice that work together to benefit the dominant group at the expense of subordinate group. (Mullay,2010) . The anti oppressive is useful to identify systemic inequalities, discrimination, and violence faced by marginalised youth based on their gender, age, race, poverty, disability, sexual orientation, immigration or aboriginal status. Moreover the anti oppressive approach is very useful to understand how these types of structural inequalities make possibility to youth become homeless. The anti oppressive social work practice is necessary for reconceptualise the idea of power. (Mullaly, 2010). This help the marginalised youth to recognise that how age and poverty create them barrier to find appropriate housing. The anti oppressive practices in the structural level help the marginalised youth to find alternative services and organisation. According to these services marginalised homeless youth can connect homeless people in the mainstream organisation. The mainstream organisation helps them to find adequate solution to the problem in a collective response. The collective response always gives immediate response to the problem. (Mullaly, 2010.) The recommendations and suggestions for the homelessness youth The four primary recommendation to reducing the homelessness among youth of includes build on the youths optimism and determination through the development of peer networks; mobilize and support interest in education and employment through contacts with employers; support ties to family, including extended family or families of choice when available; and use current living arrangements or create living arrangements which can facilitate education and employment.'(Miller etal,,2008) The hopefulness is very important for the youth to gain strength to mind.. Building strength is very important among the homelessness youth because the studies conducted by Millier et al 2008 shows that to stay longer as homelessness made them remain as homelessness. The strength can build among homelessness youth through counselling in the school, shelters and other and other social service agencies and also to the youth support group and networks. The most of the homeless youth consider their situation is temporary and look for the future development, this shows the clear need of the building the sense of optimism and determination among youth especially in the areas of education and finding a job. (Miller etal,,2008) The organisation that works for the homelessness should support and mobilize the youth to gain interest in education and employment. The lack of education creates employment barriers to the youth but the part time work helps them to continue their education. The marginalised youth is looking to improve their ability to work through education. This shows necessity of the guidelines for youth employment appropriate schooling and training. Moreover, the alternative schooling option also helps the youth to satisfy their expressed needs in the education. This shows the clear need of more educational grants and subsidies for the marginalised youth. (Miller etal,,2008) A support tie with family is very important for the marginalised youth. The family dysfunctions are one of the major reasons for the youth to leaving their home. Family and friends are able to provide assistance in the accommodations, financial and emotional support. Generally youth has lots friends in the variety of fields. The family counselling is very important to prevent homelessness among youth. Through the family counselling the worker can prevent family systems break down in the first place. (Miller etal,,2008) The living arrangement and support service for education and employment is the most important wanted thing for the youth homelessness. The current living arrangement creates barriers to youth in education and finding employment. And some of the marginalised youth think that living or socialising with similar issue having peers is not favourable for their development. They also express similar concern in the shelter system. On the other hand, the marginalised youth express to live in a both positive and supportive environment. This can accomplish by the government through development of teen program that offer alternative living arrangement and positive peer groups through foster or group homes. (Stewart et al, 2010) Hosing is the fundamental right of the human being. The main recommendation of this study is to improve housing facilities for the youth. Homelessness sometimes leads to the offending and victimisation. The government also should arrange social and income support services for the youth. Through the counselling service the worker can guide the homeless into proper track. Moreover government should spent more money for the social service who are giving services for the youth. The funding cutbacks always affect the service agency to provide adequate services for the youth. And also federal government also organise some support services for the youth homeless. (Stewart et al, 2010). Conclusion The community based approaches is necessary for the homeless youth to satisfy their needs especially in the areas of housing, income, and support. The positive attitude of the social service agency helps the youth to come out of the situation they are living now. Moreover the alternative service of the agency, especially in the area of skill training and alternative schooling also help the youth to overcome the systemic barriers they are facing in the society.

Analysis Of External And Internal Environment Marketing Essay

Analysis Of External And Internal Environment Marketing Essay A small business is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are normally privately owned corporations, partnerships, or sole proprietorships. Every business which starts with the small capital, few members of staff and management, dont have much branches in other areas, town or country will be called as small businesses. Small businesses often have the vision of expansion, invest more capitalisation as well as profit maximisation. Here I am taking about Fried chicken shop which is necessary to UK people. This fried chicken shop name is western fried chicken. Executive Summary: The marketing plan of Western Fried Chicken focuses on their current positioning and the effects of repositioning themselves by launching Halal Fried Chicken. With its launch, theyd also be in the list of one of the Halal food suppliers in UK. The main idea is to offer Halal fried chicken in western style as well as with a few amendments in the recipe by making it spicy to make it appealing to its extended target audience i.e. Muslims that reside in United Kingdom. The reason being Muslims prefer a slightly more spicy food than the western food. The repositioning of the brand is targeted towards the extension of its target audience by allowing access to another target group i.e. a profitable population of Muslims from all over the world, living in UK. There is a high tendency of its success as Western Fried Chicken is already liked by its existing target audience and gets good reviews if anyone is a big fan of scrumptious chicken, chips and even juicy burgers. The consumers prefer WF C more than one of its giant competitors i.e. KFC. The Buzz marketing effect would be one of the best and cost free methods of promoting their chicken. The Challenge The food industry is a mammoth industry in UK and since there is a busy lifestyle, people prefer fast food take away rather than going for fine dining. In order to survive in the food industry where there is cut throat competition with over 1, 000 individual brands and 1,700 outlets, WFC has to offer something exceptional to its existing target audience in order to retain them and also attract new ones by enabling Muslims to be carefree regarding the Halal meat and focus on providing them something according to their preferences and taste. A little effort on consumer research should be put in, in order to know about their preferences and ultimately provide better end results to them and remove chances of consumer disgust. Vision: à ¢Ã¢â€š ¬Ã‚ ¢ To establish a world class brand. à ¢Ã¢â€š ¬Ã‚ ¢ To be the leading and fastest growing fast food chain in UK. à ¢Ã¢â€š ¬Ã‚ ¢ To be synonymous with quality and profitability. à ¢Ã¢â€š ¬Ã‚ ¢ To bring innovative products and business models to customers. Mission: Providing a hot juice burger, hot testy fried wings and chips. Providing a customer nice environment and nice service. Analysis of external and internal environment of the company: EXTERNAL environment: EXTERNAL ENVIRONMENT is factors (conditions, trends, and forces) essentially outside the control of organizational members. External environmental scans are conducted to identify important factors in the external environment. This analysis is often a critical aspect in all business or strategic plans. Also known as the operating environment, this refers to market conditions, economic and political issues on the local and national levels, demographic factors, and other forces outside of a business that affect the overall success of that business. The external environment creates both risks and opportunities for a company. Companys external environment has two factors such as Micro and Macro. To study micro factors, we need to focuses on Porters five generic forces model and to study macro factors, we need to focuses on PEST analysis of the company. Organization Macro factor: Macro environment factors are external forces or components that may affect the running of a business or organization. Despite being largely beyond the control of a business, macro environment factors often require changes and shifts in operating, management, production, and marketing. There are many different types of macro environment factors, including political, economic, social, and technological concerns also known as PEST factors. Macro-environmental factor normally using by the management and professionals to scan the external environment of the business to study strategic business management. There are many factors in the Western Fried chickens macro-environment that would affect the decisions of its management. Economical Political PEST Technological Social Political: Political factors can have a profound effect on how a business is operated and managed. Tax policy, government-issued safety regulations, the availability of government contracts, and even shifts in the controlling political party may all change the macro environment for an organization. International laws, such as trade agreements and tariffs, may affect the supply and demand chains and available markets for many different businesses as well. Political factors like changes in the Tax changes, new laws, trade barriers, demographic changes and government policy changes can affect WFC. WFC has an advantage being a food outlet as there wont be any such limitations in running their business. Despite the political distress it wouldnt affect the business of food chains at all as people wont stop eating food. Therefore, in political terms it has a positive edge. Economic Environment: A market boom, recession, or growing inflation problem can all change the way a business plans for the future and operates in the present. Economic macro environment factors are often difficult to assess, since economic forecasts and analyses vary widely between experts. Unemployment levels, comparative foreign exchange rates, and the state of the global economy can all help or hurt a business ability to get components it needs and maintain stable profit levels. Envisioning the economic environment of UK where inflation is as high as 3.3424%, the business might get affected thereby, decreasing the customer footfall, but at the same time, welcoming another target market will subsidize this outcome. Social and Cultural Environment: With respect to social and cultural environment, WFC is in an excellent situation. The reason being they are providing food which is one of the basic necessities of survival of human life. Secondly when talking about culture, just as the name suggests Western Fried Chicken, their offering fits the culture of UK the best and now they are even planning to launch Halal meat which would include the understanding of western consumer groups as well as other consumer groups i.e. Muslims for whom Halal meat is sacred This would help create positive associations to their brand. Technological: Technological macro environment factors can influence how a company does business. A new type of machinery, advanced computer chip, or product created through research and development can help a company stay modernized and ahead of the market curve. Keeping up with technological advances can be something of a marathon and a gamble; smart business owners must be able to accurately identify which new developments will be truly useful, and which are merely shiny objects with no real ability to improve business. Being a food outlet, Western Fried Chicken can adapt to a few more advanced technological cooking equipment such as electrical ovens and deep fryers etc. that would be hassle free and heat the oil at a flawless level in order to provide well cooked and crispy chicken than ever before. Organization Micro Factor: Companys micro environmental factors can be explained by using Michael Porters generic five forces model. This model mainly explains the relationship between company and their potential competitors, buyers and suppliers. These five forces also affect WFC. With this analysis one can find out the best option suitable for WFC to overcome the problems in the market due to those five forces. Bargaining power of CustomerMichael Porters five forces model: Bargaining Power of Suppliers Threat of substitute Products Competitive Rivalry within industry Threat of new Entrance Threat of new Entrance: Threat of New entrants is high as there are low barriers to entry on and there is no monopoly of any food outlets. The reason being the core product i.e. fried chicken is always a hit and there are higher chances of new entrants to survive pretty well in this industry by consuming other existing businesses market share. The bargaining power of suppliers: The bargaining power of suppliers is also low as chicken which is the raw material for WFC is not a difficult item to get due to the sufficient amount of suppliers but when it comes to Halal meat then it could be taken as bargaining power of suppliers is high as a very few suppliers provide Halal meat which is near to having monopoly. The bargaining power of buyers: The bargaining power of buyers is high when it comes to fast food items as there are many other outlets such as Chicken Cottage, KFC and Dixy Chicken etc. offering the same menu. Therefore, if the customers feel that WFC is continuously over pricing then there is a possibility of switching to other competitors. Threat of substitutes: Threat of substitutes is also high as there are over 1000 individual brands in operation in UK and if in future the consumers may think that WFC is not a healthy food, they might get inclined towards healthy food such as Chinese, Thai and Subway etc. Competitive Rivalry in the industry: Competitive Rivalry in the industry is very high because there is cut throat competition in the food industry of UK. There are over 1700 outlets providing something or the other. WFC has a lot of direct and indirect competitors. Internal analysis: To analyse any companys internal environment, it is very important to focus on what are the companys strength and weaknesses. By utilizing strength, company can use this positive factor to grow in the competitive market. It shows companys uniqueness from its competitors. Why we should choose or do not choose this company, we can get idea from its strengths or weakness. By focusing on companys weaknesses management can change or improve the weak points and they can transform weakness into their strengths. Strengths: Characteristics of the business, or project team that give it an advantage over others. Good Taste: WFC is famous for providing one of the best fried chicken and chicken burgers in town. Strong Brand Conviction: When it comes to fried chicken the customers strongly prefer and the fact that WFC is open till 4am which gives it an edge over all its competitors such as KFC etc. Customer Loyalty: If a customer has once tried WFC; hed get converted into a regular customer in no time. Customer Oriented Business: WFC is somewhat an amateur customer oriented business that plans to focus on consumer preferences and meet the expectations of the consumers better. Adaptability to change: WFC is willing to change as theyre thinking on the lines introducing Halal meat and extending their target audience. Weaknesses: Weaknesses are characteristics that place the team at a disadvantage relative to others. Narrow assortment of menu: fried chicken pieces, burgers, wings and ribs with fries and drink are just too limited offerings due to which they might lose on some of the potential customers. Lack in providing value for money to the customers: According to a few customers WFC is now charging expensive rates with respect to the value they are providing in form of food. The perceived value is less than the actual value delivered to the customers. Lacks in marketing research: A little effort put towards the marketing research of existing as well as attracting new customers might help WFC to be more profitable by providing value to its target market. Business Plan: Every small and big business starts with business plan. A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals. Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their annual return in that timeframe. The process of business plan passes through series of stages. Gather Information: WFC has gathered information about market trend in the UK. They found out that in UK there are lots of Muslim people. Age 14 45 years; teenagers who are students to adults, who are working there mostly, like fried chicken. Thats why there opening at let night 4 AM. Mission Goals: To provide a hot good quality and juice food to customer. Providing a good customer service. Increasing the income  £15000 to  £25000. Devise Strategies: At this stage WFC formulate their strategies to play in the market. Owner sit together and discuss about the market research and statistical data based on past survey. They develop the strategies on the basis of those data. Evaluation Plan: On the basis of the reports regarding monitored performance, Owner can evaluate the business plan again if he fined any gaps in their actual then targeted outcome. He can again start gathering information about actual market trend. Business plan is like a cycle. It doesnt stop once they achieved their target. Conclusion: Western Fried Chicken is operating really well in the food industry in UK and is really popular amongst its target audience. Catering to another untapped market of the Muslim population would make it a profitable venture by leaps and bounds as there are a really few Halal meat retail outlets in the UK. The opportunity is huge for the outlet which if grabbed properly can take the company into a new arena completely. I feel that this opportunity should be grabbed by the organization as there is a huge potential market available for it.